Welcome to Howards Jewelers Brussels, an exclusive jewelry store located in the heart of Brussels, Belgium. We are proud to showcase a wide range of exquisite jewelry brands, including the renowned French brand Poiray.

Poiray was founded in 1975 by François Hérail and Michel Ermelin, and has since become a symbol of elegance, sophistication and French luxury. The brands jewelry designs are unique, contemporary, and timeless, featuring a perfect blend of traditional craftsmanship and modern aesthetics.

One of Poiray's most unique and innovative creations is their interchangeable bracelet for the Ma Première watch collection. With this feature, wearers can switch out their watch bracelet to match their outfit or mood, making it a versatile accessory that's both stylish and functional.

At Howards Jewelers Brussels, we offer a carefully curated selection of Poiray's stunning jewelry collections, including the iconic Ma Première, Lolita, and Cœur Entrelacé collections. Each piece is crafted from high-quality materials, such as 18-carat gold, diamonds, and precious gemstones, and is designed to be both beautiful and wearable.

Whether you're looking for a statement necklace, a pair of elegant earrings, a chic bracelet or watch, Poiray has something to offer. Their jewelry pieces make the perfect gift for a loved one, or a special treat for yourself.

At Howards Jewelers Brussels, we are dedicated to providing our customers with the highest level of service, and we strive to ensure that each and every purchase is a memorable experience. We invite you to visit our store and explore our collection of Poiray jewelry, and discover the true beauty of French luxury.